Salon Marketing ROI Calculator
See exactly how much revenue your salon can generate from paid ads. Adjust the inputs, get instant numbers for new clients, revenue, and payback.
Your inputs
Start with rough numbers — you can refine as you go.
Typical for salons: $3–$12
% of leads that book an appointment
% of booked clients that actually show
Avg spend per visit
Avg visits per client over 12 months
Time to recover ad spend from first-visit revenue only. Actual payback is faster once repeat visits kick in.
How the salon ROI calculator works
Most salon owners have no idea what a "good" return on ad spend actually looks like. This calculator turns six simple numbers you already know into a realistic revenue projection — so you can decide whether to increase, decrease, or restructure your marketing budget.
Cost per lead (CPL) is what you pay Meta or Google to get one interested person to raise their hand. For hair and beauty salons, we typically see $3–$12 on Meta and $8–$25 on Google Search.
Lead-to-booking rate depends almost entirely on follow-up speed. Salons that respond in under 5 minutes book 35–55% of leads. Salons that reply the next day convert 5–10%.
Show-up rate is the silent killer. Automated SMS + WhatsApp reminders lift this from ~65% to 85%+.
Lifetime value is where the real ROI lives. A $60 first-visit client who returns 4 times a year is worth $240, not $60. Judge ad spend against LTV, not first ticket.
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Book a free strategy call. We'll audit your current numbers and show you exactly what to change to hit the numbers above.
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